Yesterday was a good day for indie hip hop, Astronautalis dropped his new album This Is Our Science and the homie Sims of Minnesota rap collective Doomtree, dropped the video to one of my favorite jams off his latest release Bad Time Zoo, "LMG" (Love My Girl).
Sims and Lazerbeak bring in their buddy, Matt Scharenbroich (drummer of Lazerbeak's former band The Plastic Constellations) to direct this awesome little animated video. Sims explains how the video came to be by saying, "I usually have decent ideas when it comes to conceptualizing music videos, but this one was a challenge. The song itself is borderline cheesy as is, which is why Beak and I love it. We knew the video couldn’t be too cutsie and could absolutely not take place in a bar. After those parameters, we were out of ideas so we enlisted the services of Matt Scharenbroich, a really talented visual artist and the drummer in Beak's old band TPC."
Peep the video out above and also make sure you grab Bad Time Zoo, available now and the recently released free EP Wildlife. Sims alongside Doomtree member Lazerbeak and Cecil Otter are currently on their recent tour titled Good Time Zoo, check them out when they play your area. Tour dates here.