[Watch] Jack White Releases "Freedom At 21" Via Helium Balloon ONLY

In an attempt to come up with more non-traditional channels of distribution for the music at Third Man Records, Jack White and his snazzily-dressed staff launched a limited edition first ever flexi-disc single for "Freedom At 21" into the air yesterday (no foolin') via large helium balloons. Not sure how far the helium balloons will travel but I am doubtful that I will get ahold of one all the way in Brooklyn. Sigh.

The good news is so far none are on eBay (as of the time of this post), so that means either they're still traveling to their final destinations or are in the hands of actual fans. You can head over to http://thirdmanrecords.com/balloon to track where the balloons land. It looks like a few have already landed! I'm so jealous.

The countdown till we all get our hands on Blunderbuss is less than a month now as April 24th is just around the corner. Make sure you pre-order the album if you haven't already.