Snoop Dogg recently announced that he was making a full-length reggae with the help of Diplo, and even went on a trip to Jamaica to embrace the reggae lifestyle. The result was Snoop Dogg changing his name to Snoop Lion, embracing the title given to him by the rastafari. Now, the rap legend will release Reincarnated later this year via Vice Records, and has no plan on returning to the rap game. As FACT reports:
Speaking to press in New York this week, Snoop claimed that he hadn’t planned to go to Jamaica to make a reggae record, but “the spirit called me … And, you know, anytime the spirit calls you, you gotta know that its serious.”
Indeed. Continuing, Snoop explained that he doesn’t want Reincarnated to portray “in a reggae track”, instead, claiming that he “want[s] to bury Snoop Dogg and become Snoop Lion”, after a spiritual meeting with a high priest in Jamaica. “Rap is not a challenge to me. I had enough of that. It’s not appealing to me no more. I don’t have no challenges … I’m ‘Uncle Snoop’ in rap. When you get to be an uncle, you need to find a new profession so you can start over and be fresh again.”
Well, there you have it, Snoop Dogg is no more. In the meantime, you can stream the lead single from Reincarnation, the Diplo-produced cut "La La La", as well as the trailer for the Reincarnation documentary, which will premiere at Toronto Film Festival later this year.