[Watch] Sigur Rós Unveil Instagram-Fueled Video for "Stormur"
Sigur Rós have enlisted the help of social media powerhouse and hipster haven Instagram to create a wholly unique video experience. Over the past several weeks, the band has invited fans to upload photos or videos to Instagram that reflect their interpretation of the Kveikur song "Stormur," tagging them with "#stormur." The video has now gone live at Sigur Rós' website, and each viewing will be completely unique, "an ever-changing and always altering live music video" comprised of fan-uploaded content.
Head here to watch your unique "Stormur" experience, or add your own imagery to the mix.