Videos are a great way to introduce you to a new band. That's a given. Most videos you first see from bands are performance videos and the like. For the lead single from The Holidays' second album, they took a more thought provoking and oxygen lacking route. Simon of the band had the following to say about it:
We shot the clip in an outdoor pool in the middle of winter, as we discovered the pool heater was broken. The idea was that I would perform the song underwater in one breath, but if I couldn't last the duration the concept kinda falls apart - so the pressure was on. I spent weeks practicing by slowing down my heart rate and singing the song with my head in a bucket of water. With the cold it was hard to calm myself, thankfully we had a crew of people warming me between takes and giving me eye drops for the chlorine. We shot about 15 aborted takes and it was getting very frustrating for everybody, in the end I resolved to stay under even if I ran out of breath, you might be able to see this happens at the end of the 2nd verse... it was extremely uncomfortable but I didn't drown, we got one full take and that's the clip!
As you can see from the end of the second verse it's almost as if the life is leaving him. If you've not heard of these guys before, this is the perfect introduction to their sun-tinged sound that will have you longing for Summer to stay around a little longer and the night to wait a little longer before arriving. The video just goes to add another layer of brilliance to them. Check it out.