9pm on September 9th. Today is the big day. Arcade Fire has hinted about and teased it for months now, and fans and bloggers alike have speculated, ruminated and hunted for details, but it's finally here. The band has officially unveiled their fourth album Reflektor.
For those living in countries with access to the 9pm availability of the album's titular single on iTunes (it's still only 12 noon where I currently am), some tantalizing details were provided. First, Reflektor will be released on October 29th, as we already knew. Second, that's the artwork posted above—it is inspired by the Greek legend of Orpheus and Eurydice. Third, it will feature thirteen songs, one of which is "Reflektor." The running times and titles of the other twelve have yet to be revealed.
Now, on to the most exciting part! While you may not yet be able to purchase "Reflektor" on iTunes, Arcade Fire have shared an interactive video featuring the song. Teaming up with Google Chrome and frequent collaborator Vincent Morisset, the video "follows a young woman who travels between her world and our own." You can view the interactive piece, filmed in Jacmel, Haiti, here, and below you can watch a behind the scenes look at the making of the video.
"Reflektor" was produced by LCD Soundsystem's James Murphy and features vocals from David Bowie. It is available to buy digitally today at 9pm—yes, it is time zone specific—and will also come as a 12" vinyl at select record stores. Arcade Fire will also be performing on the season premiere of Saturday Night Live on September 28th.
UPDATE: Arcade Fire have released an official video for "Reflektor," this time featuring the band members themselves. Directed by Anton Corbijn, it's simply fantastic from start to finish, full of dark touches and charming oddities. Arcade Fire are owning this day. Replay the video below.