We got a new friend at the party, everyone!
Fam, please meet Detroit newcomer austenyo, who has just been added to my list of baby bands to keep a close eye on. Born Austen Scheer, he’s been releasing music under the playful moniker for a little over a year now, which were initially part of his Senior Individualized Project at Kalamazoo College.
His latest single, “Commercial” is a perfect blend of effortlessly catchy alt-pop to compliment all of your impending blissful sunny summer days. The track follows previous singles, “Off-Kilter” and “Backup Generator”, that are from his forthcoming debut full-length album, minialbum, which is due out this July. The video, as seems to be a reoccurring theme for the project, is proof that little to no budget for videos isn’t as important as it is to be painfully clever. It’s as much of a performance piece to showcase Scheer’s playfulness as it is a literal commercial to sell his latest batch of merch and to get you to interact with his text bot, “austenbot”. You can tell with his unassuming and mostly improvisational approach to music making that Scheer is serious about not taking himself too seriously, which I find to be incredibly refreshing.
You can expect more on this guy in the coming weeks, TRUST.