Yesterday Mayer Hawthorne unveiled a track from his new group, Jaded Incorporated, titled, "Coconut Sofa" complete with a clever lyric video (above). In addition to Hawthorne, the other member of the duo is his high school friend and longtime collaborator, 14KT. Per the info included in the video above, the duo will be releasing their debut album, The Big Knocks, on June 17th. They're defining their sound as "Beat Wave", which, per Hawthorne's newsletter, "It's a modern amalgamation of influences including Ultravox, J Dilla & DJ Assault."
Ever since Where Does This Door Go's release I've been conflicted concerning Hawthorne's current musical trajectory. I was a big fan of his venture with Jake One, Tuxedo, but the jury is still out on "Coconut Sofa" as far as I'm concerned. I mean, I'm coming out of hiding to share it because the chorus managed to suck me in after the first listen. I'm just not blown away to the point where I want to spam this out to one and all, if that makes any sense. I'm definitely curious to hear what else the duo has up their sleeve. I just hope they picked the wrong lead single, for Hawthorne's sake.